I am an assistant professor of marketing at the University of Dayton. I study how market actors respond to the ever-changing cultural, digital, political world around us.

My research examines how identity, morality, and social context shape consumer behavior in contemporary tech-mediated environments. In particular, I am interested in how emerging technologies, new media platforms, and sociopolitical dynamics influence the ways consumers form attitudes, evaluate brands, and interact with one another online.

My work has been published in scholarly journals, including the Journal of the Academy of Marketing Science (JAMS), the Journal of Marketing Education (JME), Perspectives on Psychological Science (PPS), Psychology & Marketing (P&M), the European Journal of Marketing (EJM), Industrial Marketing Management (IMM), and the Journal for the Association of Consumer Research (JACR).

I received my PhD in marketing from the Lundquist College of Business at the University of Oregon (2022) and my BA in psychology from the College of New Jersey (2016). In my leisure time, you’re likely to find me playing Nintendo games, attending live shows, barreling through 7am runs, or doomscrolling Twitter.