AE

Hi, I’m Andrew Edelblum.

I study how market actors respond to the ever-changing cultural, digital, and political world around us.

Andrew Edelblum
Assistant Professor of Marketing
University of Dayton

My research examines how identity, morality, and social context shape consumer behavior in contemporary tech-mediated environments—especially how new platforms and sociopolitical dynamics influence the ways consumers form attitudes, evaluate brands, and interact online.

My work has appeared in the Journal of the Academy of Marketing Science, Psychology & Marketing, European Journal of Marketing, Journal for the Association of Consumer Research, Industrial Marketing Management, and other scholarly journals.

I received my PhD in marketing from the University of Oregon and my BA in psychology from the College of New Jersey. Away from work, you’ll likely find me at a live show, barreling through a 7am run, playing Nintendo games, or scrolling further than any reasonable person should.

Read my CV Get in touch
Andrew Edelblum
Assistant Professor of Marketing
University of Dayton

Research for understanding consumers in the here and now.

Organized around three related areas: technology, digital media, and influence. Each publication links directly to the paper and, where available, its open materials and public coverage.

Denotes undergraduate student collaborators.

Publications

Teaching students to turn curiosity into confidence.

My classroom connects marketing ideas to the cultural and digital worlds students already inhabit, giving them practical ways to ask sharper questions, work thoughtfully with evidence, and communicate what they discover.
For relevant courses, clients for semester-long projects are listed below, with links to each organization’s website.

Selected Class Clients

Courses taught

01

Marketing Research

Turning business questions into thoughtful research designs, meaningful evidence, and clear recommendations.

Clients
02

Social Media Marketing

Examining how brands build communities, create engaging content, and make strategic decisions across platforms.

Clients
  • Fall 2025: Brooks Running — Performance running footwear and apparel.
  • Fall 2024: Oatra — Oat-based consumer food brand.
03

Independent Research

Mentoring students through the process of developing and completing an original marketing research project.

Denotes projects that have been published.

Projects
  • Spring 2026: Audrey Brothers — Desired Media Length
  • Spring 2026: Quinn Herron — Digital Content Creation
  • Spring 2026: Ellie Milano — Cross-Cultural Consumer Minimalism
  • Fall 2025: Allison Feeney — Psychological Underpinnings of Hot Takes
  • Fall 2025: Jameson Maynes — Inferences of Brand Typography
  • Spring 2025: Joshua Poe — AI Music and Engagement ✦
  • Fall 2024: Gabriella Mercado — AI Salience
  • Fall 2024: Abigail Smith — Pinterest as Constructive Social Media Use
  • Fall 2023: Justin Palmer — Fitfluencers and Attractiveness ✦
  • Spring 2023: Jonah Farrar and Jacob Salzman — Historical Nostalgia

Student Testimonials

I absolutely love all of the content and topics discussed in Andrew’s lectures and often find many of the theories discussed to be trends I notice and can see in play on an everyday basis!
Professor Edelblum takes pride in teaching. He truly cares about his students and wants them to succeed in the classroom.
Best professor I have ever had and stimulated my learning and interest in the class. Treated all students as adults, which I feel rarely happens in undergraduate classes.
Best professor ever! So grateful to have gotten the opportunity to learn from him, and I don't say this lightly.
Professor Edelblum is my favorite teacher I've had in three years. He was amazing. He made a three-hour class feel like an hour.
It's refreshing to see a professor actually in love with what they're teaching and show that. By far one of my favorite classes.
Professor Edelblum is the best professor I have had in my whole education. He deeply cares about his students, what we are up to, and how we are feeling every day.
He is the first professor I've had that can relate to students so much and make class fun while simultaneously effectively teaching us.
Your passion was unreal. It kept me energized, engaged, interested, and wanting to learn and try even harder. You are a top-class professor, and it’s people like you who make the world a better place.
There are not enough words to express how amazing this professor is. He is going to do great things. Every student he has will be grateful they took his class.
Prof. Edelblum created a space where everyone felt comfortable participating and went above and beyond to make sure we succeded. He truly cares so much about his students and I am so grateful and happy for the opportunity to take his course!

Gallery

Andrew working with students around a classroom table

Marketing research, but make it for everyone.

I create short-form videos that translate marketing research for a mass audience, offering accessible analysis of consumer psychology, branding, social media, and the pop culture moments people are already talking about.

Metrics

Turning academic ideas into scroll-stopping analysis.

Across explainers, trend breakdowns, and pop culture commentary, my videos connect research-backed consumer insight to the cultural moments shaping everyday conversation.

Visit @prof_edelblum
8.8k

Followers

10M+

Total views

3.35M

Highest-viewed video

31

Videos posted

Sample Content

Every class gets a soundtrack.

In each course I teach, students help crowdsource a shared Spotify playlist across the semester, giving every class its own archive of taste, memory, and personality.
Browse playlists by academic year below; click each folder to see what’s inside.

2025 – 2026 3 playlists

Marketing Research Spring ’26

Marketing Research Fall ’25

Social Media Marketing Fall ’25

2024 – 2025 3 playlists

Marketing Research Spring ’25

Marketing Research Fall ’24

Social Media Marketing Fall ’24

2023 – 2024 2 playlists

Marketing Research Spring ’24

Marketing Research Fall ’23