I am an assistant professor of marketing at the University of Dayton. I study how market actors adapt in response to the ever-changing world around us.

My research explores the dynamic and reciprocal relationship between society and the marketplace. I seek to understand how cultural, political, and technological shifts collectively shape contemporary brand strategy and consumer experience.

My work has been published in scholarly journals, such as Perspectives on Psychological Science and the European Journal of Marketing. I currently have multiple papers at various rounds of review at Industrial Marketing Management, the Journal of Consumer Psychology, and the Journal of the Association for Consumer Research.

I received my PhD in marketing from the Lundquist College of Business at the University of Oregon (2022) and my BA in psychology from the College of New Jersey (2016). In my leisure time, you’re likely to find me playing Nintendo games, attending live shows, riding my Peloton, or doomscrolling Twitter.