Teaching — Andrew Edelblum, Ph.D.

At the core of my teaching is a deep commitment to the lives of my students.

I bring equal parts rigor and compassion to create engaging discussion, genuine community, and space for authentic expression. My teaching philosophy reflects a commitment to helping students articulate what success and fulfillment mean to them in marketing and to develop the confidence to pursue ambitious paths throughout their careers.

I currently teach Consumer Behavior, Marketing Research, and Social Media Marketing. I also mentor select undergraduate students in conducting independent consumer research.

Talk Nerdy to Me

On the first day of each term, I ask students to write about the subjects they are most “nerdy” about. This simple prompt offers a powerful window into their motivations, values, and ways of thinking. As a result, no two classes are ever the same. I design immersive, co-creative learning experiences that draw directly on what students find most engaging and puzzling, shaping each course around the interests that matter most to them.

A South Park-Style Approach?

The animated comedy South Park is famous for its uncanny ability to address topical trends as they occur in real-time. This is because the program relies on a tight production schedule — episodes begin preparation only about a week before they air. This allows the show to feel “fresh” and “current” in ways not typically undertaken in the high-risk television entertainment industry. My teaching has a similar level of commitment to “meeting the moment.”

I routinely revise slides the night before class when a breaking news story offers a sharper or more resonant example than what I had planned, ensuring that course material remains current, engaging, and connected to the world students are actively navigating.

Think of Data as Storytelling

I aim to help students reframe “data” as a form of storytelling. This idea has been discussed for many years by organizations like Harvard Business Review, Forbes, and Microsoft — and for good reason. “Storytelling” is a critical way to think about how marketing research should be communicated. Namely, what is the broader narrative that qualitative and quantitative insights can bring to the surface? Not only is this perspective valuable for translating research findings to external stakeholders, but it further serves to “humanize” the often-stilted image that students tend to have about data-driven inquiry.

"I absolutely love all of the content and topics discussed in Andrew’s lectures and often find many of the theories discussed to be trends I notice and can see in play on an everyday basis!"
"Professor Edelblum takes pride in teaching. He truly cares about his students and wants them to succeed in the classroom."
"Best professor I have ever had and stimulated my learning and interest in the class. Treated all students as adults, which I feel rarely happens in undergraduate classes."
"Professor Edelblum created a healthy environment. Every student shared ideas and opinions in the class, which was all voluntary! Unheard of anymore."
"Best professor ever! So grateful to have gotten the opportunity to learn from him, and I don't say this lightly."
"Professor Edelblum is my favorite teacher I've had in three years. He was amazing. He made a three-hour class feel like an hour."
"It's refreshing to see a professor actually in love with what they're teaching and show that. By far one of my favorite classes."
"Professor Edelblum is the best professor I have had in my whole education. He deeply cares about his students, what we are up to, and how we are feeling every day."
"He is the first professor I've had that can relate to students so much and make class fun while simultaneously effectively teaching us."
"Your passion was unreal. It kept me energized, engaged, interested, and wanting to learn and try even harder. You are a top-class professor, and it’s people like you who make the world a better place."

At the core of my teaching is a deep commitment to the lives of my students.

Talk Nerdy to Me

A South Park-Style Approach?

Think of Data as Storytelling

"I absolutely love all of the content and topics discussed in Andrew’s lectures and often find many of the theories discussed to be trends I notice and can see in play on an everyday basis!"

"Professor Edelblum takes pride in teaching. He truly cares about his students and wants them to succeed in the classroom."

"Best professor I have ever had and stimulated my learning and interest in the class. Treated all students as adults, which I feel rarely happens in undergraduate classes."

"Professor Edelblum created a healthy environment. Every student shared ideas and opinions in the class, which was all voluntary! Unheard of anymore."

"Best professor ever! So grateful to have gotten the opportunity to learn from him, and I don't say this lightly."

"Professor Edelblum is my favorite teacher I've had in three years. He was amazing. He made a three-hour class feel like an hour."

"It's refreshing to see a professor actually in love with what they're teaching and show that. By far one of my favorite classes."

"Professor Edelblum is the best professor I have had in my whole education. He deeply cares about his students, what we are up to, and how we are feeling every day."

"He is the first professor I've had that can relate to students so much and make class fun while simultaneously effectively teaching us."

"Your passion was unreal. It kept me energized, engaged, interested, and wanting to learn and try even harder. You are a top-class professor, and it’s people like you who make the world a better place."