At the core of my teaching is a deep commitment to the lives of my students.

Particularly in today’s uncertain world, the mission I hold dearest is instilling in my students the knowledge, confidence, and flexibility they need to find success and happiness throughout their lives. This is just as much about understanding core marketing concepts as it is about understanding the major events and trends that shape our feeds, conversations, and communities.

Whether it’s discussing global tariffs or the latest season of Love Island, I strive to speak openly and plainly about what is happening all around us—and to cultivate mindful marketers and citizens in the process. Students emerge from my classes inspired and empowered to take an active role in understanding and analyzing consumer behavior and culture in its many forms.

I currently teach Consumer Behavior, Marketing Research, and Social Media Marketing. I also mentor select undergraduate students in conducting independent consumer research. You can read more about these courses below.

Marketing Research
Social Media Marketing
Independent Research

  • "I absolutely love all of the content and topics discussed in Andrew’s lectures and often find many of the theories discussed to be trends I notice and can see in play on an everyday basis!"

  • "Professor Edelblum takes pride in teaching. He truly cares about his students and wants them to succeed in the classroom."

  • "Best professor I have ever had and stimulated my learning and interest in the class. Treated all students as adults, which I feel rarely happens in undergraduate classes."

  • "Professor Edelblum created a healthy environment. Every student shared ideas and opinions in the class, which was all voluntary! Unheard of anymore."

  • "Best professor ever! So grateful to have gotten the opportunity to learn from him, and I don't say this lightly."

  • "Professor Edelblum is my favorite teacher I've had in three years. He was amazing. He made a three-hour class feel like an hour."

  • "It's refreshing to see a professor actually in love with what they're teaching and show that. By far one of my favorite classes."

  • "Professor Edelblum is the best professor I have had in my whole education. He deeply cares about his students, what we are up to, and how we are feeling every day."

  • "He is the first professor I've had that can relate to students so much and make class fun while simultaneously effectively teaching us."

  • "Your passion was unreal. It kept me energized, engaged, interested, and wanting to learn and try even harder. You are a top-class professor, and it’s people like you who make the world a better place."

  • "There are not enough words to express how amazing this professor is. He is going to do great things. Every student he has will be grateful they took his class."

  • "Prof. Edelblum created a space where everyone felt comfortable participating and went above and beyond to make sure we succeded. He truly cares so much about his students and I am so grateful and happy for the opportunity to take his course!"